301 Redirects Cost About 15% of Organic Traffic

Quantifiably, 301 redirects can expect a 15% drop in organic traffic.

moz.com Accidental SEO Tests: How 301 Redirects Are Likely Impacting Your Brand Those 301 redirects could be more costly to your brand than you previously imagined. Brian Wood dives into the results of an accidental SEO test that turned out to be serendipitous. (opens in a new tab)