Direct-to-Consumer Brands Need Exceptional Products

Notes

For Direct to Consumer businesses to work the product has to be exceptional—so exceptional that people will seek it out as opposed to just ordering an equivalent from Amazon or Walmart. buff.ly

Pattern of consumer products like luggage, socks, underwear, bags and plants scattered on a pale yellow background

For example @Bonobos built a huge following by creating the best-fitting chinos. I rarely buy anything else. They were then able to parlay those awesome pants into a whole line of menswear.