In SaaS the Service Matters As Much As the Software

Remember that with Software-as-a-Service, the “service” is just as important as the “software.”

davidcummings.org The Importance of Customer Success At Pardot, one of the areas where we really excelled was customer success. Back then, we referred to customer success as client advocacy, but the idea was the same: proactively help our customers h… (opens in a new tab)