Marketing Copy Should State Specific Value—Salesloft
One step further—describe the specific value the product provides. For a long time @SalesLoft's marketing site simply said "Increase Qualified Demos by 300%"
Ryan Hoover@rrhoover
Pro tip: When launching a product, especially for an unknown brand, avoid super-vague-marketing-jazz-hands copy.
E.g. I just saw a product described with the tagline, “For anywhere work takes you”. I have no idea what that means.