Pitching the right idea to the right people can make a world of difference. The question is how do I find the right people?
These last few weeks I have spent a great deal of time brainstorming ideas to promote the Elephant on Campus. When thinking about people to pitch we are looking for people that are influential about higher education reform. We must figure out a way to target a small, but passionate group of people with no budget.
About this same time I discovered Klout, a free influence measurement tool for Twitter. Klout’s algorithm measures the interactivity of the content users create and share on a scale of 0 to 100. The higher the score, the more influential the user.
The most important tool is Klout Topics, which pinpoints topics specific users are influential about.
So, for the documentary we are looking for those who are influential about #education, #college and #educationreform. The Top +K Recipient category is the most accurate way to measure who is influential about a specific topic, because users are the ones that awarding influence.
Once potential influencers are found it is up to you to reach out and make a compelling pitch. This is just a way to find influential people interested in a particular topic, that are not necessarily famous.