Since I started working on our fantasy sports product, nothing has been both praised and contested as much as our brand color.

I began working on branding for SidePrize in December of 2014. And in the following weeks, I had several heated discussions with my co-founders about my color choice.

What if people don’t think we’re credible? What if they don’t know we’re a fantasy sports company? The color should be green, right? People should look at this thing and think sports or money.

I could have chosen red, or orange or blue, and there would have been no questions. But the color I chose was pink.

There’s no hidden meaning. I chose pink, because it was different.

That’s it.

Pink stands out in stark contrast to the sea of gray backgrounds and green accents of other fantasy products. It’s an easy way to differentiate ourselves, and that’s good enough for me.

4 thoughts on “ The Pink Startup ”

  1. Way to be different!

    It stands out, and I’m still going to go with Pink being a good friendly, but bold color. Really helps relationships. You still need to co-brand it with something breast cancer next October.

    Stephen

  2. Swish (https://swishanalytics.com) is also in the “making-you-money” space, and we posed many of the same internal questions to ourselves around what colors best aligned with the psyche of betting/gambling. We ended up with a very simple gold/black/white – for a number of reasons, mostly around allowing for team logos/colors to do the talking – and I agree the SidePrize pink is unique, intriguing, and flexible. Kudos to you for making the choice and running with it. +1 for Stephen’s co-branding October idea.

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