Agent Gatekeepers and the End of Cold Email

Notes

This does seem likely and has interesting implications for outbound sales motions. In my eyes there is a lot of structural change that's going to happen for businesses and distribution is going to become significantly more important.

GREG ISENBERG@gregisenberg

I think cold email is going to die.

Every email inbox will have an agent gatekeeper soon, and the only way through will be a warm intro or being interesting enough that the agent decides you're worth its person's time.