Mailchimp and Simple Consumer-Style B2B Products
Simple experiences are often the ones that work best in small and mid-market. I think about how dominant @Mailchimp was in email marketing. It was a B2B SaaS tool that felt like a consumer tool.
Also, their marketing was very consumer-focused. they put up a bunch of billboards here in Atlanta that just contained the work of local artists.
mailchimp.com
signüll@signulll
openai traded the simplicity of the chatgpt consumer experience & the option to make simple & easy to use agents for consumers for the ability to compete in the enterprise with work & codex post anthropic just killing it.
that is a reasonable trade off but the super app is very complicated & every team will want to stuff things in now for their feature / product etc. add in publicly traded company that will report revenues every quarter which will make iteration more complicated esp on a singular surface.
very fun facts if you’re a startup.