Paul Rand on Catering to Bad Taste

“Catering to bad taste, which we so readily attribute to the average reader, merely perpetuates that mediocrity.”

themarginalian.org Thoughts on Design: Paul Rand on Beauty, Simplicity, the Power of Symbols, and Why Idealism Is Essential in Creative Work “Catering to bad taste, which we so readily attribute to the average reader, merely perpetuates that mediocrity.” (opens in a new tab)