Using Targeted Ads to Land a Job Interview

Notes

I wonder if she saw my post about this from 2011. Running FB ads helped me get my first interviews out of college. Cool to see that it still works!
solomon.io

Jason Fried@jasonfried

Out of everyone who applied for the Basecamp Head of Marketing job, only one person used an ad on LinkedIn to get an extra ounce of notice. This doesn’t get her the job, but it’s a clever, thoughtful technique to stand out against 1000+ other applicants.

Jason Fried's LinkedIn feed with a promoted ad circled reading "Basecamp, search no more!" from a job candidate