Wired UK's Side-Scrolling Redesign

Why is the wired.co.uk new site use a side scroll? Which of your users said that was a good design decision?

wired.co.uk WIRED – The Latest in Technology, Science, Culture and Business We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered. (opens in a new tab)